Capri Sun fans everywhere lost their cool (rightly so) when rumors spread about Capri Sun discontinuing their iconic pouches.
🏆 Winner: The Shorty Awards 2024, Real Time Response
Capri Sun:
Pouch Pallet
To address the pouch panic, we simply gave the people what they asked for: a BIG reassurance that pouches are here to STAY.
*collective millennial sigh of relief*
Introducing the Pouch Pallet— a massive pallet of 3,800+ pouches, available for purchase exclusively at Walmart.
In under 24 hours, we addressed the pouch rumors, rolled out the Pouch Pallets in partnership with Walmart, and got some big results:
500+ earned media placements
1 billion+ impressions
115k new TikTok followers in one weekend
sold out pallet
in under 3 hours
3.5% sales spike
in pouch sales
6.4 million
TikTok views
Check out some of the earned media placements below: