Capri Sun:
Pouch Pallet
Capri Sun fans everywhere lost their cool (rightly so) when rumors spread about Capri Sun discontinuing their iconic pouches.
🏆 Winner: The Shorty Awards 2024, Real Time Response
To address the pouch panic, we simply gave the people what they asked for: a BIG reassurance that pouches are here to STAY.
*collective millennial sigh of relief*
Introducing the Pouch Pallet—
a massive pallet of 3,800+ pouches, available for purchase exclusively at Walmart.
500+ earned media placements
115k new TikTok followers in one weekend
In under 24 hours, we addressed the pouch rumors, rolled out the Pouch Pallets in partnership with Walmart, and got some big results:
1 billion+ impressions
3.5% sales spike
in pouch sales
6.4 million
TikTok views
sold out pallet
in under 3 hours
Check out some of the earned media placements below: